Hopaal
Transforming production philosophy into fashion runway.
Purpose
Lessening the environmental impact of fashion as purpose. Hopaal is a technical brand committed to local production.
Design
Over 21.1 kilometers. The hopaal silhouette is presented by a fashion runway covering the exact distance between the brand headquarters and production workshops.
Solution
An open-air demonstration of the brand technicality captured by trail cameras. Embodying a short production philosophy through the Fashion Week longest runway.