Noir

Hopaal

Transforming production philosophy into fashion runway.

Purpose

Lessening the environmental impact of fashion as purpose. Hopaal is a technical brand committed to local production.

Design

Over 21.1 kilometers. The hopaal silhouette is presented by a fashion runway covering the exact distance between the brand headquarters and production workshops.

Solution

An open-air demonstration of the brand technicality captured by trail cameras. Embodying a short production philosophy through the Fashion Week longest runway.

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