Hopaal
transforming production philosophy into fashion runway.
Purpose
lessening the environmental impact of fashion as purpose. hopaal is a technical brand committed to local production.
Design
over 21.1 kilometers. the hopaal silhouette is presented by a fashion runway covering the exact distance between the brand headquarters and production workshops.
Solution
an open-air demonstration of the brand technicality captured by trail cameras. embodying a short production philosophy through the fashion week longest runway.