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Hopaal

transforming production philosophy into fashion runway.

Purpose

lessening the environmental impact of fashion as purpose. hopaal is a technical brand committed to local production.

Design

over 21.1 kilometers. the hopaal silhouette is presented by a fashion runway covering the exact distance between the brand headquarters and production workshops.

Solution

an open-air demonstration of the brand technicality captured by trail cameras. embodying a short production philosophy through the fashion week longest runway.

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