noir
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purpose

noir is a design studio providing formal solutions to functional issues. a strategic partner implementing new value at brand inflection points.

structure

tailor-made support focused on creating value through the design of tangible elements aimed at implementing a meaningful structure across the brand ecosystem.

develop

tailor-made support focused on optimising the value chain through the design of methodical tools aimed at implementing a clear-cut development across the brand ecosystem.

transform

tailor-made support focused on pivoting the value proposition through the design of forward-thinking strategies aimed at implementing an insightful transformation across the brand ecosystem.

what is the studio’s area of work?

noir applies cutting-edge expertise from art direction to technical implementation to support overall brand development in three design areas:

01. identity design — from strategic platform to graphic system.

02. editorial design — from digital interface to visual narrative.

03. experience design — from store installation to window display.

what is the studio’s working process?

noir envisions brand development over the long-term through an incremental working process based on an empirical philosophy and a three-phase methodical design:

01. design framework

02. design implementation

03. design systematization

what is the studio’s core business?

noir operates at the intersection of design and industry bringing nine years of brand development experience to founders and managers in three core businesses:

01. fashion

02. outdoor

03. beauty

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Basalte

transforming auvergne house into vernacular identity.

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