Noir

Hopaal

Transforming quiet technicality into muted imagery.
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Purpose

Searching for less as purpose. Hopaal develops a minimalist silhouette with quiet technicality.

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Design

Noctural silence as design framework. The imagery unveils Hopaal silhouette in low-key fashion. Hinting at the understated technicality of each garment.

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Solution

A muted imagery implemented on e-commerce. Reflecting the brand design philosophy.

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