Hopaal
Transforming quiet technicality into muted imagery.
Purpose
Searching for less as purpose. Hopaal develops a minimalist silhouette with quiet technicality.
Design
Noctural silence as design framework. The imagery unveils Hopaal silhouette in low-key fashion. Hinting at the understated technicality of each garment.
Solution
A muted imagery implemented on e-commerce. Reflecting the brand design philosophy.