Noir

Hopaal

Transforming minimalist silhouette into refined imagery.
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Purpose

Searching for less as purpose. Hopaal develops a minimalist silhouette with functional focus.

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Design

Light as the only set design. The imagery brings Hopaal silhouette out of the shadows. Revealing the functionality of each garment.

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Solution

A minimal imagery implemented on e-commerce. Reflecting the brand ethos.

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