anracine
structuring a non-conformist product into subversive imagery.
principle
fighting the inward-looking attitude as a principle, anracine connects the individual to the world through a line of hand care products.
design
noir designed an editorial that brings the rebellious spirit of the brand to the fore. each product is presented through subversive images of hands, searching for sensory experiences.
implementation
an unapologetic imagery that gives substance to the brand on digital platforms.